If you haven't been introduced to Nudie Jeans yet, then it is a brand with attitude that you really should explore. The Swedish company boasts some high ideals and certainly has a passion for denim. The jeans are made in the belief that they are a unique and special form of fashion with which wearers have a genuine relationship and so Nudie Jeans are a lifestyle choice and undeniably cool.
I suppose we all know that wearing jeans breathes life and form into the garments so that each pair has its own journey and should be treasured. This idea is at the heart of everything Nudie do and they encourage the preservation of jeans through repair, patching and recycling. The company specialise in raw denim which requires some time to wear in. Indeed Nudie suggest that jeans should be worn for 6 months or more before they get their first wash.
Wearing in raw denim helps mould the jeans to each individual and imbues them with character and form. Raw denim also uses less water in the production process which makes them environmentally friendly as does the organic cotton and the fact that some styles feature recycled fibres. Jeans certainly never seem to die with Nudie!
It is nice to see a brand that is moving away from the idea of throw away fashion and we certainly love Nudie Jeans here at Jean Store. We are delighted to bring the range to you with our usual competitive prices and we also have Nudie accessories to add the finishing touches to your look. We are great fans of the Nudie beanie hats which feature the company slogan "the truth about denim" and we are sure you will be impressed with the entire Nudie Jeans Collection.