Founded in 1922, Dickies initially produced overalls and then diversified to create an extensive range of workwear. Dickies clothing and footwear featured styles suitable for every workplace. The company then supplied clothing for the American military during World War II. After the war, Dickies continued to expand both their range and their reputation producing a comprehensive collection which included men's Dickies jeans.
Then, in the 1990's, the brand found favour with American youth culture. Like Dr Martens before them, Dickies had made the leap from workwear into fashion. The durable clothing became a cool street look and was especially popular with the skateboarding community. Pop stars also adopted Dickies styles. Leading lights including Justin Timberlake, Avril Lavigne, WestLife and Madonna chose to wear the brand.
It might seem curious that Dickies work wear became so trendy but a closer look at the brand will tell you why. Dickies have always been quick to utilise the latest technologies and fabrics. They have also proved quick to translate the latest fashion trends into their clothing. The fusion of the new trends with the practical features of work wear has proved to be a winning combination. Not to mention a versatile look which takes you easily from the workplace to the social scene.
We are delighted to feature Dickies jeans in the Jean Store collection. Practical, durable and yet appealingly stylish, Dickies jeans would be a great addition to your wardrobe. With black, blue, khaki and raw selvedge styles to choose from there is something for all occasions here. Dickies jeans are available in both regular and slim fit styles and are extremely favourably priced.
You really can't go wrong with Dickies Jeans. This is a brand which had truly stood the test of time and which offers winning styles that represent excellent value for money. Can you afford to be without these men's Dickies Jeans?