The Kings of Indigo story started with a fish. A koi carp to be exact. Founder Tony Tonnaer's favourite tattoo was a Koi created in memory of his mother. Thus might seem like an unusual choice of image but it was chosen because Koi are intelligent and renowned for swimming against the tide. The Koi is a metaphor for rebellion which was certainly apt in the case of Kings of Indigo (K.O.I) because this was a brand that was launched in 2011 in the midst of the economic downturn by a team who wanted to do something different with denim. It was a brave move but one that proved to be a success.
Kings of Indigo jeans are a wonderful mix of American classic styling and attention to detail. The raw denim jeans require breaking in and will then take on the wearer's body shape and reflect the life that they lead with unique patterns of fading. The classically stylish yet right on trend jeans are fashioned with the environment mind. Each pair is made from denim created with organic cotton and recycled yarn. This approach avoids the negative impacts of intensive cotton farming and minimises waste.
The denim is dyed with natural indigo which makes these jeans genuine rarities and this process results in an exceptional depth of colour. The colour serves to perfectly highlight the fades and whiskering created by the breaking in process. Men's Kings of Indigo jeans offer unrivalled potential for creating jeans unique to the wearer.
The Kings of Indigo collection is truly impressive and just had to feature in the Jean Store range. The slim and skinny jeans for men have a fabulous fit, a unique look, a wonderful depth of colour and are produced with the environment in mind. We would recommend that you give these unique jeans a place in your wardrobe.