Retro cool with our range of Pretty Green jackets.
Pretty Green was founded in 2009 by bad boy of pop, Liam Gallagher. Always a leader rather than a follower and a man with a certain air of arrogance, Gallagher wanted to create a fashion range primarily to cater to himself! He was finding it hard to source the clothing that he wanted to wear and finally decided to stop looking and to get producing.
Happily for Liam his collection was an immediate success and has gone from strength to strength. He was vocal from the outset in asserting that his motivation was style not money and that he would only feature items that he would be happy to wear himself in the range. The retro cool designs and celebrity collaborations have ensured Pretty Green's popularity.
The name Pretty Green was inspired by a song by the Jam who shared Liam's fascination with Mod culture. Gallagher fell in love with all things Mod when he saw the film Quadrophenia and his 60's and 70's inspired clothing is informed by the fashion in the movie with a touch of rock and roll cool thrown in. Mod culture is in Gallagher's Blood and he believes that his fashion statements are as important as his ability to sing in tune.
The brand has worked with Paul Weller, often called the Modfather, and continues to feature retro styles with a contemporary twist that have evidently struck a chord with fashion conscious men of all ages. Pretty Green offers a distinctive look that we love at Jean Store and we are delighted to showcase the label. We are really taken with Pretty Green jackets with their timeless appeal, great cuts and simple lines and we are sure you will be too.
Pretty Green is an award winning range that goes its own way and you have to admire that! You wouldn't expect anything less of Liam Gallagher. He is a man who is in the habit of dividing opinions but his clothing has met with universal acclaim.