Great fashion labels can start in the most unlikely ways. Take Converse who began life producing galoshes! The company was founded in 1908 and at first produced only protective footwear. However, Marquis Mills Converse was keen to broaden the offering and moved into sports shoes. The first styles were tennis shoes but the big turning point came in 1917 when the company evolved the All Star basketball shoe. It is hard to imagine a world without that famous star insignia now and as for the shoes, well they are quite simply iconic!
Converse shoes are undeniably cool but the label hasn't always had things easy. For years there was little to rival the All Star but the 1980's saw the emergence of several sporting footwear brands. Converse suddenly had competition and the future of the footwear was threatened. Ultimately the end of the All Star was something that couldn't be allowed to happen and when Nike acquired the brand its fortunes turned once again and this time for the better. These days Converse shoes are all the rage once more but the label isn't just about footwear.
Converse also offer some great t shirts which we just had to feature at Jean Store. The Converse Core t shirts are simply wardrobe essentials and you can choose styles featuring the iconic sneakers and the Stars and Stripes. These are stylish t shirts at a great price that you will wear and wear. A bit like the sneakers really!